From Woo to Win: How To Close Dream Clients

Oct 28, 2020
11:15 am—12:15 pm

Sponsored by ADAC, Business of Home, Kravet, and Made Goods



They say you never get a second chance at a first impression, so the pressure to nail those initial calls and meetings with a prospective client can be intense. No matter how talented you are as a designer, your business won’t be very profitable (or joyful) if you’re not signing on quality clients, so having a system in place to put your best foot forward is key. Sandra Funk, founder and principal designer of House of Funk, has spent more than two decades in the industry perfecting a Potential Client Process, and is here to share how she lands dream clients that she can’t wait to work with while keeping her firm profitable.