Digital Day at ADAC
Mar 5, 2025
10:00 am—5:30 pm
Sponsored by ADAC, ASID Georgia Chapter, Business of Home, and Kitchen & Bath Business
TRADE ONLY
In a world where we are constantly connected through ever-evolving technological advances, Digital Day at ADAC invites you to explore the latest innovations shaping the design industry. This inspiring event will feature dynamic presentations and discussions, offering fresh perspectives on the opportunities technology creates for design professionals. From artificial intelligence to smart technologies and digital tools, you will discover how these advancements are influencing design, enhancing creativity, and redefining business strategies. Whether you are new to the digital space or well-versed in its potential, this forum provides valuable insights to help you stay ahead in today’s ever-changing landscape.
10:00 – 11:00a
Future Proofing Your Interior Design Brand
Sponsored by Business of Home
In an era when algorithmic changes are reshaping the entire digital landscape, interior designers face an unprecedented crisis: how to reach, keep and grow an audience. By prioritizing engagement over relationships, social media platforms have made it increasingly more challenging to maintain a connection with even the most dedicated followers: Many creators have seen their traffic drop by up to 80 percent overnight.
Digital marketer Jen Smiga explores how interior designers are fighting back by building “true fan” relationships on Instagram, a platform that not only showcases their stunning work but can also be an impactful business development tool. She’ll explain the importance of prioritizing deeper connections over mass reach, as well as ways you can use AI-powered content analysis to identify opportunities. Don’t miss this moment to learn how to build meaningful audience connections while maintaining creative freedom, helping your brand transcend algorithmic tweaks and stand out authentically.
In this class, attendees will learn:
- Why Instagram follow counts no longer translate to actual reach and engagement
- How to build and maintain direct relationships with your most valuable audience members
- Strategies for forming powerful collaborative groups that can thrive despite algorithm changes
After this class, attendees will have:
- A framework for identifying and engaging “true fans” who will support your business for the long term
- Practical steps for creating your microcommunity of collaborative creators, friends and family
11:15a – 12:15p
The Smart Technology Movement in Residential Design
Sponsored by Kitchen & Bath Business
Explore the transformative impact of smart technology in residential design with this insightful panel discussion led by Chelsie Butler, Executive Editor of Kitchen & Bath Business Magazine. Panelists Alena Capra of Alena Capra Designs and Angela Simoneaux Poirrier of Acadian House Design + Renovation will dive into how smart tech enhances accessibility, wellness, sustainability, and peace of mind for clients.
Learn how to debunk common myths, communicate the value of smart technology to clients, and position yourself as a designer who integrates innovative solutions into your services. Don’t miss this opportunity to stay ahead in the ever-evolving world of residential design.
1:30 – 2:30p
Building Solutions: The Power of Collaboration and Technology in Residential Home Design and Build
Discover how collaboration and technology are transforming residential home design and building in this dynamic panel discussion. Featuring industry experts—architect Frances Zook, builder Evan Crowe, interior designer Beth Meyer, and landscape architect Brantley Snipes with moderator, Kendall Stowell, KS Creative —this session explores how unified teamwork enhances project timelines, boosts client satisfaction, and delivers exceptional results.
Gain valuable insights into how early collaboration fosters creative problem-solving, prevents costly miscommunications, and ensures seamless transitions across every stage of a project. The panel will also showcase how advanced technologies, such as 3D modeling, virtual reality, project management tools, and QR codes, empower teams to visualize solutions, address challenges proactively, and create a transparent and engaging experience for homeowners.
Don’t miss this opportunity to learn strategies that will elevate your residential projects and streamline your process.
2:45-3:45p
Intelligent Interiors: Leveraging AI for Interior Design Innovation
Sponsored by ASID Georgia Chapter
Explore how artificial intelligence is revolutionizing interior design in this engaging session designed for design professionals. Learn about innovative AI tools and trends that streamline workflows, boost creativity, and improve outcomes for your projects. From automated 3D modeling and virtual staging to predictive analytics and material optimization, this session offers actionable insights on integrating AI into your design process. Whether you’re an experienced designer or just starting out, you’ll gain inspiration and practical strategies to harness the power of AI and stay ahead in this evolving industry.
Moderator:
Chad Wilkey, ASID, LEED AP
Professional Development Director, ASID Georgia Chapter
Principal, HLG Studio
Chad Wilkey brings extensive expertise in design innovation and professional development, helping to elevate the interior design community through education and leadership.
Speakers:
Alan Espinoza
Solution Architect – Construction, Applied Software, Graitec Group
Alan Espinoza is a pioneer in AI-driven construction technology, cofounding Collaborative Intelligent Construction Agents (CICA) and launching innovative ConTech startups. With experience as BIM Manager for Universal’s Epic Universe, Alan specializes in integrating cutting-edge AI solutions into architecture, engineering, and construction workflows.
Dawn Haynie, Ph.D., ASID Affiliate
Research Fellow, ASID | Adjunct Professor, Georgia State University
Dr. Dawn Haynie blends research and practice to enhance spatial design through evidence-based strategies. As ASID’s Research Fellow, she oversees research on the interior design industry and brings her interdisciplinary expertise to her students at Georgia State University.
4:00-5:30p
ASID Sip & Stroll
Sponsored by ASID Georgia Chapter, Ernest Gaspard, Habachy Designs + Atelier, Milieu1928, and Travis & Company
Close out Digital Day with a refreshing Sip & Stroll from 4:00 to 5:30 PM in participating ASID member showrooms.
View new and current collections, savor drinks and bites, and mingle with fellow design professionals. This exclusive event is the perfect finale to a day of innovation and inspiration at ADAC.