Digital Day at ADAC
Mar 4, 2026
10:00 am—6:00 pm
Trade Only
Sponsored by BlueVision, Business of Home, Caracole, Design Galleria Kitchen and Bath Studio, Interior Design Society (IDS) Atlanta Chapter, Matthew Quinn Collection, and Phaidon/Monacelli
Step into the future of design at Digital Day at ADAC. This forward-thinking event brings together industry leaders and innovators to explore the technologies that are transforming the design world. Through engaging presentations and insightful conversations, you’ll gain a deeper understanding of how tools like artificial intelligence, smart technologies, and digital platforms are reshaping creativity and redefining business strategies. Whether you’re just beginning your digital journey or looking to sharpen your competitive edge, Digital Day at ADAC delivers the inspiration and knowledge you need to thrive in today’s ever-evolving digital landscape.
10 – 11 AM
Monetizing Social Media: Turning Strategic Content into Measurable Conversions
with Emma Tessler, Founder and CEO of Ninety Five Media
In today’s digital marketing landscape, your social media presence is your business card, your portfolio, and often the first place a potential client looks to check out your work. Posting pretty photos is a start, but it just scratches the surface of what these platforms can do for you. To convey the services you provide and convert page views into paying clients, it’s time to tweak your social media strategy.
In this workshop, designer-turned-marketer-extraordinaire Emma Tessler will teach you how to monetize your online presence by creating content that connects with your target audience, builds loyalty, and boosts leads. She’ll cover the specific types of posts that turn followers into customers and explain how to take advantage of trending topics to increase your brand’s reach. By the end of the presentation, you’ll be equipped with different techniques to curate a beautiful feed and increase your ROI.
Sponsored by Business of Home
11:15 -12:15PM
Opportunities for AI in Design: Enhancing Creativity, Efficiency & the Future of the Industry
with Mark Feng, CEO of Markor International Home Furnishings
As artificial intelligence rapidly reshapes the design and home furnishings industry, leaders are being challenged to rethink how technology can support—not replace—human creativity. In this forward-looking session, Mark Feng, Chairman and CEO of Markor International Home Furnishings, shares how AI is being integrated into one of the world’s largest furniture organizations to drive efficiency, elevate talent, and unlock new creative potential.
Mark will explore how AI tools can eliminate time-consuming manual tasks, accelerate visualization, and empower junior designers to engage in creative work more quickly—ultimately strengthening teams and leveling the playing field across the industry. Rather than viewing AI as a threat, Mark positions it as a catalyst for creativity, enabling designers to spend more time on the original, human-driven ideas that define great design. This session is ideal for designers, firm leaders, and industry professionals seeking to better understand how AI can be applied thoughtfully and strategically to improve productivity, enhance creativity, and prepare for the future of design.
Sponsored by Caracole
12:30 – 1:15 PM | Lunch with Caracole | Suite 141
Sponsored by Caracole and ADAC
Attendees are invited to a complimentary lunch in the Caracole showroom. This luncheon is an exclusive opportunity for registered attendees to connect with fellow designers and industry leaders while experiencing Caracole’s newest collections in an elegant, inspiring setting. Please note, advance session registration is required to attend.
1:30 -2:30 PM
Designed to Disappear: Integrating Invisible Technology into Luxury Residential Design
with Mike Cleary, Senior Director of Strategic Marketing, Sonance
As expectations for luxury residential design evolve, technology must enhance the experience without disrupting the aesthetic. In this CEU-accredited session, Designed to Disappear, designers, architects, and builders will explore how integrated audio and lighting can shape the luxury experience and why both should be considered essential design elements—not afterthoughts.
Attendees will gain practical insight into concealing technology within architecture and interiors, learning how hidden systems can elevate comfort, wellness, and lifestyle while preserving clean lines and cohesive aesthetics. This session offers actionable strategies for designing high-performance spaces that balance innovation with timeless design.
CEU Details:
1 LU | HSW | Introductory Level
Provider: Sonance
Sponsored by BlueVision
2:45 -3:45 PM | Leveraging Instagram to Build Connection, Opportunity & Brand Growth with Alexandra Kaehler of Alexandra Kaehler Design
Learn how to strategically leverage your social media channels—specifically Instagram—to create meaningful connections and real business opportunities. In this session, interior designer Alexandra Kaehler shares how she has used social media not just as a visual portfolio, but as a powerful relationship-building and growth tool.
Through real-world examples, Alexandra will discuss how Instagram has helped her:
- Connect with published designers while researching the idea of publishing her book
- Build relationships with PR partners
- Expand visibility, credibility, and opportunity in an increasingly digital design landscape
This Digital Day session is ideal for designers, creatives, and entrepreneurs looking to better understand how to use Instagram with intention—to build community, spark opportunity, and support long-term brand growth.
Following the presentation, Alexandra will be signing copies of her book, A Welcome Home, an intimate and beautifully photographed guide into her design philosophy and creative process
Sponsored by Phaidon/Monacelli
4:30 – 6:00 PM | Interior Design Society (IDS) – Atlanta Chapter Pre-Launch Event
The Interior Design Society (IDS) is thrilled to invite Atlanta’s design community to the official pre-launch of its brand-new Atlanta chapter. Enjoy a relaxed, experience-led evening with Image Consultant April Black of The Inner Hue to discover your unique color palette. Meet the Atlanta Chapter board members and connect with fellow designers and industry peers with light bites and bubbles —don’t miss this exciting evening of networking and inspiration to end the day!
Sponsored by Design Galleria Kitchen and Bath Studio, Matthew Quinn Collection