Digital Day at ADAC
Mar 8, 2023
10:00 am—3:30 pm
Sponsored by ADAC and Business of Home
In a world where we are constantly connected through ever evolving advances in technology, we welcome you to join us at ADAC for a day of presentations on the hottest innovations currently impacting the world of design. Explore the current digital landscape and learn about new opportunities to grow your business in ways you never imagined. Digital Day at ADAC is a forum for novices and experts alike to learn and share ideas, so designers and the design industry can evolve and thrive in the new digital environment.
10 – 11 AM
The Digital Brand Experience: You Don’t Have to Go There to Be There
Join Casa Branca Creative Director Georgia McElveen as she discusses the intersection of social and digital media in design. From creating easily recognizable visual motifs to weaving a cohesive narrative across platforms, Georgia will share her perspective on successfully launching the Casa Branca brand during the start of Covid and the digital content her team has produced along the way.
11:15 AM – 12:15 PM
Choosing the Best Project Management System for your Business
Project Management systems are aplenty in the marketplace and new ones are launching all the time. But which is the best fit for your business? Some systems are more product centered, others process focused. Do you want a client portal? What do you need your project management system to do for your firm? Selecting the appropriate project management system depends on the needs of each business and Kristin Kong of K Kong Designs, Kelley Harris of Harris Interiors, Mallory Mathison of Mallory Mathison Inc., and Michele Williams of Scarlet Thread Consulting will share how they approached selecting the project management system they each currently use.
1 – 2 PM
How to Create a Sales and Marketing Plan Online to Grow your Business
In today’s digital world, interior designers need to set up a cohesive sales and marketing strategy online in order to thrive. Join Byron Cordero of Cordero Consulting, Paloma Contreras of Paloma Contreras Design, and Amber Guyton of Blessed Little Bungalow to lean how these digital marketing mavens have successfully navigated growing design businesses by subscribing to a cohesive digital strategy. Moderated by Nicole Kasak; Head of Strategy with A Design Partnership, learn from this panel of experts as they delve into the specifics of the key components of a successful digital marketing campaign and how different digital platforms can work together to help your business grow.
2:15 – 3:15 PM
Social Media Proof Your Company – Virtual, Live from the ADAC Presentation Room
While social media isn’t going away anytime soon, it is ever evolving, with brand-new platforms and algorithms often taking the place of last year’s favorites. Don’t risk being blocked or banned on a whim because a computer decides your fate. Accomplished interior designer and business coach John McClain is on hand to teach you how to make the most of all the high-tech tools at your disposal and take control of your social media presence.
Sponsored by Business of Home
ADAC Presentation Room, First Floor Atrium