Promo Image for Digital Day at ADAC

Digital Day at ADAC

Mar 8, 2018
9:00 am—5:00 pm

Sponsored by Atlanta Homes & Lifestyles


Hone your technological know-how during Digital Day at ADAC! This annual event, created especially for the design community, provides the practical knowledge necessary to stake a successful claim in today’s digital landscape. Novices and experts alike will discover useful new techniques and productive next steps to further on-line business goals in the coming year. From expert speakers to an audience of supportive colleagues, this day is dedicated to uncovering new ways to approach the business of design and make the power of technology more applicable than ever before.


9:30 AM – 10:30 AM
Design Bloggers Conference 2018: Real Time Recap!
Adam Japko, Conference Founder & Esteem Media CEO

While the Design Bloggers Conference (DBC) is the place for design bloggers and social media influencers to advance their content marketing and business agendas, DBC has purposely and naturally evolved under its own broad mission of offering networking and education for building brands and selling design in a digital world. Adam Japko, who organizes and emcees the entire DBC, joins Digital Day at ADAC only three days following this annual conference to share highlights and top insights he culled from the 23 sessions and 45 speakers, all experts and practitioners in digital design marketing.
ADAC Presentation Room, First Floor Atrium


10:45 AM – 11:45 AM
Finding Your Focus
Amy Flurry, Founder and Author of Recipe for Press

Why is having a clear point of view so fundamental to communications and to standing out? Conveying a clear point of view draws everything into focus and affects everything from one-on-one client communications to logo and website design. It is like the bull’s-eye at the center of the dartboard—a bright clear mark that represents the aim of every project and every social media post you create. Join Recipe for Press founder Amy Flurry as she shares editorial insights and examples of designers with a distinct point of view and why that wins over editors, clients and gets you positive notice in the opinionated eyes of peers.
ADAC Presentation Room, First Floor Atrium


NOON– 1:00 PM
Lunch and Book Signing

Enjoy lunch in the Donghia showroom as Amy Flurry signs copies of her brand new book Recipe for Press: Designer Edition. Designer Edition, a follow up to her wildly popular Recipe for Press (2011), focuses exclusively on the specific needs of today’s design community from an expert in the industry.
Donghia, Suite 317

1:15 PM – 2:15 PMPutting Social Media to Work for Your Design Business
Allison Berger, Advertising Strategist

Social media is much more than a place to post inspiring design images; it’s an effective avenue for building relationships with current and prospective clients, as well as members of the press. Explore the role of social media from a macro perspective and then dive deeper, as Allison shares real-world best practices that make your social efforts work harder for your business. Brimming with practical information, discover how to harness the power of timing, targeting, and analytics into your social media strategy.
ADAC Presentation Room, First Floor Atrium


2:30 PM – 3:30 PM
Growing Your Digital Brand
Moderator: Linda Weinstein, Creator + Owner of One Room Challenge™

Are you interested in showcasing your work online to optimize brand awareness? Learn how to create an impactful digital presence for your brand with a panel of digital-savvy designers who have each created an impressive online presence and established themselves as respected design influencers. Moderated by Linda Weinstein, the creator and owner of the One Room Challenge™, the panelists who include Sherry Hart of Design Indulgence, and Holly Phillips of The English Room reveal critical approaches and insights that designers can use to grow a strong digital brand presence.
ADAC Presentation Room, First Floor Atrium


3:30 PM
Cocktail Reception at Jerry Pair

Toast the close of Digital Day at ADAC with cocktails at Jerry Pair. In keeping with the theme of the day, take the opportunity to explore Jerry Pair’s new online shop featuring boutique fabric and wallcovering collections from the UK that are now available in the US only at
Jerry Pair, 508