Mar. 14, 2017

Digital Day at ADAC

9:00 AM – 5:00 PM

Digital Day at ADAC is an annual event that teaches designers how to define their brands, maximize their presence, and achieve greater creative success in an ever-evolving digital economy. Learn how technology is permanently changing the entire design industry, discover how widely-respected designers are harnessing the power of technology to grow their brands and execute luxury design projects around the world, and finally gain invaluable advice every creative person needs to cultivate a successful and sustainable business model that will carry them into the future.

9:00 AM
Conquering the Digital Design Space
Gen Sohr, Pencil and Paper Co. with Elizabeth Ralls, Atlanta Homes & Lifestyles
Learn how one design-industry darling has conquered the Digital Design Space using style, smarts and grace; how she’s transformed compelling creative content into key collaborations and connections; and generated quality business leads for her design firm from across the country. Discover tangible tips for expanding your brand’s visibility and reach through social engagement; learn how Gen has conceptualized and developed revenue-generating creative content; and listen in as she divulges that the tools for digital design success are already in your hands--they just await the vehicles with which to navigate.
ADAC Presentation Room, First Floor Atrium

10:30 AM
Knowledge is Power when Information is Everywhere | 0.1 CEU
Chad Stark, Senior Vice President of STARK
As technology continues to present us with new ways to approach projects, the design world’s clientele now has greater access to information than ever before. This access is changing the nature of the luxury consumer and puts us in a position where our in-depth knowledge of products and the industry is truly our most useful tool when working with this evolving client base. Join industry thought leader, Chad Stark, to learn strategies for growing business with an increasingly knowledgeable clientele; connect with the new generation of consumers looking for easily accessible design inspiration, and learn about the new initiative designed to exceed the expectations of both consumer, and design professional.
ADAC Presentation Room, First Floor Atrium

11:45 AM
Lunch & Networking with Currey & Company at Duralee

Duralee, Suite 125

12:45 PM
Step Inside the Digital Realm
Beth Webb, Tami Ramsay of CLOTH & KIND, and Cathy Austin with Elizabeth Brown, CEO of Viyet
Join Elizabeth Brown, CEO of Viyet, the online interior design marketplace to buy and sell high-end furnishings, as she steps inside the world of technology with top interior designers Beth Webb, Tami Ramsay of CLOTH & KIND, and Cathy Austin. Our panelists will discuss how they use technology and social media platforms to work smarter and design better. They will give tips on how to expand your service offering and reach new clients and share their favorite new design centric apps and thoughts on where technology in the industry is heading.
ADAC Presentation Room, First Floor Atrium

2:15 PM
The Business of Creativity
Keith Granet, President of Granet & Associates, Inc.

Long known as the go-to management consultant of the design world and the founder of the Leaders of Design Council, Keith Granet shares his clear-eyed insights about running a creative business. Drawing on the lessons outlined in his newest book, The Business of Creativity, learn to balance creativity and profitability as Keith reveals the tools necessary to create and run a thriving practice.
ADAC Presentation Room, First Floor Atrium

3:30 PM
Cocktail Reception & Book Signing at Ainsworth-Noah

Celebrate the close of Digital Day at ADAC with cocktails at Ainsworth-Noah as Keith Granet signs copies of his new, must-have book, The Business of Creativity.
Ainsworth-Noah, Suite 518

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